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Previous studies have shown that red enhances female sexual attractiveness. For example, women in front of a red or white background, and instructed male participants to evaluate the attractiveness of the women. The results showed that women in front of a red background were considered more attractive than those in front of a white background. Lin(2014) has indicated that women who carried red products were perceived to possess a significantly higher level of attractiveness and sex appeal than those who carried other colors. This study aimed to determine whether the perceptions of women on the attractiveness and sex appeal of men carrying red products increase. Experiment 1 was instructed women participants to observe men carrying laptops in different colors (black, silver, red, or blue). The results indicated that the men who carried red laptops were perceived to possess a significantly higher level of attractiveness and sex appeal than those who carried other colors. Experiment 2 was designed to further investigate whether carrying a red laptop enhanced how other men perceived the man’s attractiveness and sex appeal. The results showed that no differences existed in how men perceived the attractiveness and sex appeal of the man holding laptops of different colors. The findings indicated that women found men who carried red-colored products highly attractive and sexually appealing, whereas this color did not affect how men perceived other men.

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Hanyu Lin (Taiwan) 13702
Scientific production

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Pei-Shan Guo (Taiwan) 13823
Scientific production

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Approved