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Tourism impacts on the nature increase in frequency and intensity. Conflict between sustainability and development is aggrivating. Stakeholders wish to understand more of possible means to minimise negative tourism outcomes. Sustainable solution may include (Guttentag, 2010) use of virtual travelling e.g. 3D landscape modelling helping tourists observe destination without actual visit to places where carrying capacity is overexpolited or can be demaged by human presence. Use of virtual travel reduces use of physical tourism infrastructure. This study is concerned with question: what are advantages of virtual travel as sustainable tourism substitute to real visit to a nature destination from tourists perspective? It was proposed to find out if tourists could accept virtual substitution to real travel, which includes transportation as touristsˇ need for place change. In this research travelling to Piusa museum gives this sense and virtual travel facility installed at the museum could replace actual walk in the natural park. It was postulated that the virtual experience will be partially denied by tourists. Quantitative methodology was employed in the form of questionnaire survey. 211 Tourists were interviewed in Piusa, Estonia. Data was be analysed using descriptive statistics and ranking theory. Results demonstrated that tourists distinguish such features of virtual travel as escape from routine, experience life in past and future, visit closed areas, no risk of accidents.

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Sergey Kask (Estonia) 13384
Scientific production

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