The primary objectives of this exploratory study were to find out: (i) the association of political affiliation, internet connectivity and social media usage with online political persuasion, and (ii) the effects of social media base and duration time spent on online political persuasion among university students. A total of 2403 students participated through an online questionnaire, from different universities of Pakistan. The Respondent-Driven Sampling was mainly used to collect data from university students. Reliability, validity, and robustness of the scale of online political persuasion was tested through factor and reliability analysis. Hypothesis testing and model fitness were scrutinized through simple linear regression analysis and multiple linear regression respectively. Communicative Action Theory by Jürgen Habermass was used as a theoretical framework. The findings revealed that WhatsApp (58%), Facebook (21%) and YouTube (10%) were leading social media sites among university students. Online political persuasion was higher among students with political affiliation. Similarly, internet connectivity, social media usage, social media base and time spent on social media were positively associated with online political persuasion. In addition, the study depicted that social media not only gave an opportunity of political participation but also used it as a tool of political change. The current research supported the connotation of how the use of inter-subjectivity of social media provides an opportunity to promote political autonomy among users instead of coercion or impeding political ideology. It highlighted the volatile role of the computer in representing political behavior and the political effectiveness of social media networks in political campaigns.