Digital environment has inevitably become a part of everyday life and is an engine of technological development in modern society. Global economic factors affect the spread of information and communication via the digital technology rapidly, reestablishing the cyberspace influence with flowing borders and time intensity, new ethics and life practices, creating dynamic sociocultural phenomena.The research attempts to overview the human interaction with the digital technology and newly constructed technological reality, and how the dynamics of social challenges affects the new (post)human. Also the paper explores new experiences of human existence in the digital realm, where the technological culture, mixed forms of communication and information flows shape a modified perception and practices in the digitalized world, creating a culture with its new meanings, ethics and consequences.