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Visual arts have its own language which be needed to understand by the viewers at the approach of how to make sense of visual arts especially through the impact of digitalization. An active process of semiotics- the science of signs will be effective method for reading the signs of visual arts, which is hybrid between fine and digital arts. The concept of gender in the contemporary visual arts is very flexible which plays the important role in decoding the signs of gender through contemporary arts. Many approaches deal with this topic, for example, how to read photographs or painting. Time is changed, the arts aren't isolated from the global communication. Then the hybrid arts were created to merge between the fine arts and digital characteristics, which is needed to be read or decoding its sign. All previous approaches are not sufficient to decipher the contemporary visual arts mark for two reasons. First, reading the sign of the hybrid arts is superficial, dependent on the dialect (form) insulated from the meanings (concept), which means that the sign of these arts is absent. Second, the rapid evolution of digital and global communication, which means that many publications are required daily to follow the emphasis on the role of mark in visual identity, especially in the digital and visual arts, which will be reflected on how the arts will be consistent with rapid temporal and spatial development. In this paper, the semiotic method for reading the gender sign in contemporary visual and hybrid is presented. The examined case studies proof the effectiveness of the semiotic method in decoding the contemporary arts, in terms of the visual community, mental cultural, and the identity.

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Fatma Mohamed Refaat (Egypt) 10852
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