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Writing systems are intrinsically cultural. They are ingrained in the daily lives of a people—strongly influencing thought processes and outlook—and may be representative of a society's belief systems or traditions. This research uses the Korean Hangul script as a catalyst to explore how writing systems create and influence national and cultural identities. The shapes of Hangul, their relationship to one another, and their overall system of connected elements as may they relate to Korean heritage is explored—positioning typographic form at the same cultural and historical importance as art, craft, and other visual traditions.In the 15th century, The Korean Joseon Dynasty made a conscious effort to reinvent their writing system from the ill-suited Chinese script to an entirely new system, unique to their own nation and needs. By undergoing this task, there was an explicit affirmation of the power of typography in a society. This constructed script proves that typography not only reflects culture but can be utilized to assert a cultural boundary and national identity.Through the cross-evaluation of type design with anthropology, history, representational theory, semiotic theory, and visual rhetorical analysis, this research investigates how the Hangul system is imbued with the traditions of Korea. Semiotic theory is utilized to better understand the broader notion of context in the Hangul script and Korean culture, reinforcing type as a symbol and questioning what that means for the perception of these forms. It approaches the idea of constructed writing systems on a visual rhetorical level, analyzing the impact culture has on our interpretation of these symbols. The relationship between typographic form and culture is cyclical, with each element influencing the other. By analyzing this relationship, we can better understand how to effectively communicate and how to better understand the societies in which we participate.

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