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With the circulation of body images in social media, this study aims to look at the different modes of presentation of the male body and its constructions of masculinity. By treating the male body, as a visual system and as a digital landscape, as evident in creative industries and sexual economies in Metro Manila, I aim to look at the commonalities and differences in using the male body for aesthetic, marketing, and commercial purposes, and how this relates to audience perception. Banking on the methods in visual anthropology, I aim to look at the process of formulation, production, and circulation alongside these images and how they relate to the construction of culturally-oriented gendered fantasies about the Filipino male body in an urban, contemporary context.

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