Celebrity chefs are role models for millions of people, not only because they are well-known figures who have culinary skills, but also because they play an important role in promoting a healthy lifestyle. However, despite the ubiquity, academic research and statistics into the role of celebrity chefs in modern society are limited. Due to this lack of information, the present study examines the interconnectivity of celebrity chefs and role models through Entertainment-Education approaches by conducting an online survey. In addition, this research provides new findings of the positive influence of celebrity chefs to increase healthy habits and gives insight into this under-researched field.
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