Pakistan contains its fair part of treasures, one of the prominent of these being the ancient metropolis of Taxila. It is a city of the Gandharan civilization, sometimes known as one of its capitals, whose history can be traced from early microlithic communities at the Khanpur caves up to almost 1000 CE. Taxila was a hub of Buddhism, a centre of learning, an urban metropolis and a meeting point of various cultures, namely the Achaemenids, Greeks, Mauryans, Scythians, Parthians, Kushans, Huns and eventually the Muslims. Although it was lost to time for nearly 1000 years following its decline, the metropolis and its multitude of treasures came to light in the late 1800s CE under Alexander Cunningham who was an antiquarian for the British Raj and more prominently under John Marshall, the first director of the Archaeological Survey of India in the early 1900s CE. The ancient city known to the Greeks as Taxila, and Takshasila to Sanskrit writers is located about 30 kilometers North West of Islamabad, in a valley bounded on the east by Murree hills and by its two spurs namely Sarda and Margala, on the North South respectively. The Buddhists establishments associated with Taxila are, however, spread over several kilometers The current research of the present author investigate the tourism potential in Taxila valley in true sense and tried to evaluate the different aspects of  archeologist tourists coming to Taxila and  author focused on demographics, travelling behavior, purpose of travel, stay pattern and tourist’s satisfaction. The overall results indicate that domestic as well as international tourists came to Taxila Valley because of its cultural heritage. The finding of the study also pin point that maximum number of tourists belong to younger segment of the society, their ages range from 16 to 30 years.