The article aims to provide a step-by-step description of how thematic analysis was applied in a study examining why men choose to undertake Social Work as an area of study. Participants in the study came from the University of Concepción in Chile and the University of Quebec in Abitibi-Témiscamingue in Canada. The six phases of the thematic analysis are described in detail to provide students and novice Social Work researchers with a guide to this method of analysis. Thematic analysis offers a flexible, yet rigorous approach to subjective experience that is highly applicable to research in Social Work as a means of promoting social justice and combating inequalities.