EDU REVIEW
International Education and Learning Review / Revista Internacional de Educación y Aprendizaje
Author/co-authors
DOI: https://doi.org/10.37467/gkarevedu.v10.3265
Keywords: Media knowledge, Fans in social media, Discursive interface, Music and business, Business platforms, Playlists and YouTube
Abstract
This study is the result of the PROLIC Study Group that seeks to verify the media influences on the digital market from Brazilian country music. Understanding how artists use new technologies to promote their work and market their images, in this way, we start from the concept that PP uses the interface between playlists, YouTube, and entertainment as a media strategy. Involves educational learning for the area of Social Communication in this specific communicational interrelationship of the media, the PROLIC team makes a visual and relational reading around the interfaces and how the advertising discourses generate meanings in social media.
ISSN:
2695-9917
Volume/Issue:
Vol. 10 Núm. 4 (2022)
Pages:
299-315
Section:
Research articles